At Arooq we believe in playful Elegance designed Meticulously with quality & attention to detail.
We Obsess over the design, construction & comfort of our products.
Handcrafted carefully by skilled Artisans our designs are made ethically, wrapped in biodegradable fabric & recyclable packaging.
Founded by Arwa Jamnagarwala, the brand is a manifestation of desire to enhance the way we dress & feel about ourselves.
Because We wouldn’t give you what we wouldn’t wear.